About Us

VVORKROOM is an award-winning creative studio based in Barcelona & Mexico City, specialized in branding and strategy with a distinctly human approach.

It was founded by Vicky González, a Creative Director and Brand Strategist with 16+ years in the industry, including a decade at the helm of the famed Mexican creative studio she co-founded, Futura. She has developed brands across diverse industries in over 15 countries.

VVORKROOM values are simple: connection with clients, personalized attention, strong design aligned with strategic vision, and respect for deadlines.

Our Story

Vicky González began working as a graphic designer in 2006 in Monterrey, a Mexican city that its considered as one of Latin America’s most relevant design hubs.

In 2008 she co-founded Futura, a creative studio that to this day remains one of the most recognized Mexican studios worldwide. After almost a decade at the helm of Futura alongside Iván García, Vicky decided to leave the studio to explore her own approach to design.

In 2017 she lived in Stockholm and then moved permanently to Barcelona, a period in which she was able to expand her experience to interior and furniture design. In 2018 she created VVORKROOM with the idea of keeping the studio small in order to give full attention to each project that came in. It is at that moment when she meets Ricardo Acuña who becomes the first member of the studio and a key piece in the development of it. Ricardo and Vicky established the rules that are still respected to this day: Being human before anything else, seeing clients, co-workers and suppliers as people, not as tools to achieve goals. To be open, respectful and friendly at all times and to respect deadlines as much as rest hours.

Our Services

Brand Strategy, Creative & Art Direction, Brand Identity, Naming, Product Design, Packaging Design, Editorial Design, Interior Design, Copywriting, Website Design & Development.

Awards

LAD Awards – Food Packaging 2021
LAD Awards – Spirits Packaging 2021
Chocolate Alliance Awards – Best Packaging Design 2020

PRINTED PRESS

Packaged for Life, Victionary
Eat & Go, Sandu Publishing
Bon Appetit, Sandu Publishing
Plus Magazine
Lettera Ventidue Edizioni
Asia-Pacific Design, Sandu Publishing
Emoji Identity, ECH Creative Publications

TALKS & WORKSHOPS

Doméstika: Online Course
Tip Talks Tec de Monterrey, 2022
Tip Talks Tec de Monterrey, 2021
Chispa Fest, 2021

 

Before VVORKROOM:
Behance Portfolio Review, 2015
Behance Portfolio Review, 2014
Dejando Huella, 2014
Diseño Punto Mx, 2013
Noches de Diseño UDEM, 2012
Materia Prima, 2011