ALZA CONSULTORÍA
Luis Enrique Pérez has worked all through his life. When he faced retirement, he decided to start his own consulting company to further develop his professional path.
How can 35 years of experience be portrayed on the image of a new company?
Scope:
Brand Strategy
Naming
Tagline
Branding
Challenge
The challenge was to communicate the professional experience of a single person to create a brand for a new company that aims to expand by integrating colleagues to its team.
Naming
Alza (Spanish for ‘rise’) makes reference to an increase in value or prestige. It’s a name that evokes the benefits gained from seeking the services of the company. It’s short and easy to remember, and by adding the word “Consultores”, it gives the feeling of being an established company.
Asesoría Especializada (Specialized Advisory) describes the line of business and the value that the brand offers.
Concept
The main concept for the graphic identity is based on 3 company values:
(1) The use of a precise methodology, (2) flexibility and (3) continual improvement.
Identity
Processes are represented through the rhythmic repetition of lines. Flexibility is illustrated with the movement of lines, that as a liquid take on the shape of their container. Lastly, continual improvement is depicted through the shape of the final symbol, an arrow pointing upwards that strengthens the meaning of the name.
Photography:
Ric Acuña
